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Advertising is an audio or visual form of marketing communication that employs an openly sponsored,non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

Advertising is communicated through various mass media including traditional media such as newspapers, magazines, television, radio etc and new medias such as results, blogs, social media, websites or text messages. The actual presentation of the messages in a medium is referred to as an advertisement or "ad" for short.

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